Winning Strategies for Retail Transformation - Professional development short course
To survive, and thrive, in the contemporary business environment, retailers must stay ahead of the curve by delivering strategies that help them transform and build enduring relationships with customers.
The pace of change in retailing is accelerating, and the biggest problem facing the industry is keeping pace with disruption from technology and consumers. Importantly, the fundamentals of retailing haven’t changed. But advancing technology affords much more capability to identify what individuals think, feel and do, and even make these predictions into the future.
Today’s retailers cannot afford to sit back and rest; they need to prepare for the next wave of change and develop winning strategies that transform their business for the future.
To provide participants with:
- Critical and comprehensive understanding of the drivers of change in retail.
- Comprehensive and integrated frameworks for retail strategy and a consideration of how these translate into operational practice.
- Understanding of retail analytics and the ability to manage and measure business operations.
- Frameworks and tools to develop winning strategies for retail transformation.
Who should attend
Those who will benefit from the program include:
- Senior managers and leaders from all sectors of the retail industry.
- Owner-managers operating in the retail industry.
- Senior managers from service and support providers to retail organisations (e.g. suppliers, marketers, logistics and distribution, advertisers, and those involved with digital media and content)
The program enables participants to embrace and adapt to change and lead in retail transformation by:
- Understanding the latest trends, insights and best practice shaping the business and consumer arena to inspire new thinking, ideas and innovation.
- Developing strategic and analytical tools across functional and operational levels.
- Building a shared understanding through working interactively with others on a variety of different exercises, case studies, and immersive experiences.
- Exchanges insights and experiences with those form other organisations, sectors, and countries through group case analysis, class discussions, and problem solving.
By the end of the program, participants will be able to:
- Strategically analyse retailers from a variety of different sectors and channels.
- Understand how consumer behaviour and technology impact the firm’s strategy
- Develop well-informed strategies that enable cross-functional business transformation.
The program will run as an intensive 5-day learning block, split across New Zealand and Australia. The first two days of the program will run in New Zealand from October 29-30, 2017, and the final three days in Australia from November 2-4, 2017.
Day 1: Sunday October 29 (Waiheke Island, Auckland)
- Fundamentals of retailing
- Emerging trends reshaping retail
Day 2: Monday October 30 (Waiheke Island, Auckland)
- Secrets of retailing success
- Retail analytics
Day 3: Thursday November 2 (Yarra Valley, Melbourne)
- Shopper insights
- Marketing applications
- Omni-channel alchemy
Day 4: Friday November 3 (Melbourne CBD)
- Melbourne Retail Experience Safari
Day 5: Saturday November 4 (Yarra Valley, Melbourne)
- Showcase presentations
- Disruptor forum
- Retail 2025: What’s next?
This course is provided by Monash Business School More information about this program:
AU$15,000 (excl. GST and associated travel costs)
Enquires and registration
For enquiries, please contact Sean Sands:
Associate Professor Sean Sands
Managing Director, ACRS
Monash Business School
T: +61 3 9903 2734
M: +61 419 645 780
Terms and conditions
Program fees are due six weeks prior to commencement of the program. Programs are frequently oversubscribed and places can only be guaranteed on receipt of a signed application form and acceptance of terms and conditions. Monash Business School reserves the right to cancel a program and will endeavour to provide participants with as much notice as possible. Upon cancellation, any fees already paid by the participant will be refunded. As Monash incurs a substantial administrative cost prior to the commencement of a program, the following policy applies to variations in enrolment in programs. Please note that variations must be notified in writing.
If the participant withdraws more than four weeks before the program begins, Monash will provide a full refund. If less than four weeks’ notice is provided for withdrawals, the following fees are payable:
- Withdrawal 14 days or less – 100% of program fee
- Withdrawal 15 to 28 days – $1,000 administration charge (incl. GST)
Depending on the program requirements, substitutes may attend a program in place of another person but notice must be given in writing to Monash Business School. The proposed substitute will be subject to the same selection process as the original candidate. All Substitutions may incur a late processing fee.
The information on this form is collected for the primary purpose of assessing your application. Other purposes of collection include the creation of a record on the Monash database, attending to administrative matters, corresponding with you and statistical analyses. If you choose not to complete all the questions on this form, it may not be possible for Monash Business School to assess your application. Personal information may also be disclosed to the education institutions to make an informed decision about the application or matters that concern the individual’s enrolment. You have a right to access personal information that Monash University holds about you, subject to any exceptions in relevant legislation. If you wish to seek access to your personal information or inquire about the handling of your personal information, please contact the University Privacy Officer on 9905 6011.
|Contact Name||Tristan Arditi|
|Contact Email||Tristan.Arditi@monash.edu | Busecofirstname.lastname@example.org|
|Contact Phone||03 9903 1489 | 03 9903 1300|